Some of the services we have offered to customers over the years have fallen outside the categories of English language or Presentation Skills. We have chosen to call these services consultancy. We listen to our customers' problems and offer solutions in those areas where we have expertise and knowledge. The common element remains communication in English, although this has looser and broader applications here than in many other contexts.
Our consultancy services arise out of a background of trust developed over a period of time as we deliver our key services: coaching in English language and presentation skills. During the course of delivering these services, some problems owned by our customers come to the surface. On occasions some of our skill and expertise can be used in helping our customers solve these problems. At this point, we may be dealing with problems of change, development, both professional and organisational or culture. When people look at problems they put on their glasses; an account puts on financial glasses, a lawyer puts on legal glasses, TRIPLE A puts on communication glasses.
Sometimes we develop and implement a model (= a way of analysing and theoretically solving a problem) for a customer. Because we are to some extent embedded in the company through our English language work, we are familiar with the culture and can develop a model appropriate to our customer's problem.
Examples of models we have developed:
1. The NOW and the NEW
2. Learning and Change
Once we have developed the model, we usually become actively engaged in implementing it. Since we have nnearly always had contact with the customer before, through our English language work or Presentation Support, we are familiar with the culture and possibly with quite a number of the managers and staff involved. This background knowledge of the culture and people involved is very useful when it comes to the implementation phase.